Episode 86: Are You A Good Cookie? Igniting The Creative Spark with Gretchen Holt of Cookies for Kids’ Cancer
Podcast
Episode 86: Are You A Good Cookie? Igniting The Creative Spark with Gretchen Holt of Cookies for Kids’ Cancer
"I'm here to tell you that a good cookie can make a difference." — Gretchen Holt-Witt
Welcome to this week’s episode of Show Up Fully! I’m joined by Gretchen Holt, co-founder and executive director of Cookies for Kids’ Cancer, an organization that raises money for pediatric cancer. Pediatric cancer is the number one disease killer of children in the U.S. and yet receives the smallest amount of public and private funding.
Listen to the episode on Apple Podcasts and Spotify, or on your favorite podcast platform. If you loved this episode, please leave a review.
What’s in This Episode:
After receiving her son Liam’s cancer diagnosis when he was 2 and a half, Gretchen took action in the form of cookies, baking 96,000, in fact, to raise money for cancer research and support. Liam and her loved to bake together!
Cookies bring out a beautiful creativity and passion in everyone. Cookies are also an easy entry point for people to get involved with Cookies For Kids’ Cancer, whether that is holding a bake sale, donating your birthday, buying cookies, or attending one of their larger events.
For Gretchen, her creativity flows from love for her children, awareness that time with them is finite, and the drive to do anything for them. Stay tuned til the end to hear how Gretchen overcomes her creative blocks!
Topics Covered:
Gretchen’s work with pediatric cancer and supporting her son Liam through his cancer journey
How people can get involved with the Cookies for Kids’ Cancer
Gretchen’s definition of creativity
Cookies as a joy and a creative spark
What underlines Gretchen’s creative determination
Knowing yourself to know how to overcome creative blocks
Resources Mentioned:
Donate to Cookies for Kids’ Cancer my daughter, Ella’s Birthday Donation page is LIVE. 100% of proceeds go to 100% of proceeds go to pediatric cancer research.
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About Gretchen Holt-Witt:
For over twenty years, Gretchen Holt Witt has made her professional home in public relations working with a broad range of companies advising them on how to effectively communicate their message. But in 2007, Gretchen’s life took on a new challenge when her 2½-year-old son Liam was diagnosed with pediatric cancer, the number one disease killer of children in the United States.
Liam’s indomitable spirit inspired her to raise money for a promising new treatment in need of funding. Committed to doing all she could to help make the treatment become a reality, Gretchen hatched a plan to bake and sell 96,000 cookies with a larger-than-life holiday bake-a-thon. Against all odds of what should be possible, every cookie sold in a matter of days, and more than $420,000 was raised. It was clear that inviting people to be Good Cookies was a sweet way to get people involved in the bitter topic of pediatric cancer. In September 2008, Cookies for Kids’ Cancer launched as a year-round, national organization.
As the organization grows, Gretchen’s story of love and determination to impact change inspires people across the country. She has been interviewed on The Today Show and profiled in The Wall Street Journal as well as CNN, Good Morning America, Oprah Magazine and The Huffington Post; recognized as one of Woman’s Day magazine’s 50 “Women Who Are Changing the World”, and named the National Honoree in L’Oreal’s Women of Worth awards as well as several other national awards. In 2011, Gretchen added author to her list of accomplishments with the release of the Cookies for Kids’ Cancer Best Bake Sale Cookbook which became a bestseller on Amazon and All the Good Cookies Cookbook.
She is described as inspirational, offering a message of “strength and determination that is perfect for so many people.”
To learn more about Cookies for Kids’ Cancer
Website: cookiesforkidscancer.org
Instagram: @cookies4kids
Full Transcript:
00:00.00
chefcarla
Hi Gretchen welcome to the podcast I am so grateful to have you here I have known you and I realized it's back in 2008 when I worked for ccap it's been ages and we made. Cookies back in the day it was like I want to say that I did it in the and nyu kitchen when I was getting my masters at and Nyu and the kids came the teachers came we had donated ingredients and we made hundreds of cookies and. That is my experience of knowing you so I would love you know and I've been involved ever since with cookies for kids cancer. But I would love for you to introduce yourself in how you serve the world.
00:49.78
Gretchen
Oh my gosh you're going way back way back. Ah, that's a lovely thought my name is Gretchen and I am the co-founder and now the executive director of an organization called cookies for kids cancer. And we raised money for research specifically for pediatric cancer pediatric cancer. It's something that I didn't know anything about until my son was diagnosed but it turns out it's the number one disease killer of kids in the us. It kills more children than asthma aids Ms. And Md combined it receives one of the smallest amounts of funding from either the public or the private sector and when I say that I mean either from the public sector the national cancer suit or the private sector. Which is pharmaceutical companies and I'm not saying that to like point to finger or to make anybody be the bad guy is just the reality and the other thing that I didn't know is that the cancers that kids get are totally different than the cancers adults get I had. No idea until my son was diagnosed.
02:11.65
chefcarla
It's such important information to share Gretchen to the information that you share in not only your newsletter your social media and even your campaigns to educate and support families. I. Just thank you so much for doing this work and for sharing your story and for sharing Liam with us and and his life and it's just it's just such ah, an incredible way to to honor him and to honor. Also you and your family's journey.
02:44.70
Gretchen
Thank you I mean look it's it's I I take that and I'm very serious when I say thank you? But I also am somewhat uncomfortable because I can't do this without people like you who care enough to want to get involved I can't do this. Alone I can't do this unless there are other people who raised their hand and say oh wait I didn't know that hold on let me help I can help so. It's not about me ever and it never has been for me. It's about my son. But for other people it's not about my son. It's about kids and it's about finding out about a need and then giving somebody something that they can do to make a tangible difference and that's the crazy thing is that we are not only making a difference. But there are kids who are alive today because of treatments that people like you my friend and people who are listening have helped to fund and that that is what that that to me is just a crazy story.
03:45.19
chefcarla
Thank you.
03:57.76
chefcarla
It's incredible and there's so many ways we talked about this before we got in the podcast. There's so many ways that people can raise their hand. Can we talk about that.
04:06.70
Gretchen
absolutely absolutely sure um so the the whole origin of the story is that Liam was diagnosed as stage 4 cancer when he was two and a half I have to tell you. I had no idea he had cancer I took him in for a well visit and it wasn't until the end of a very long day that I knew that there was something that was wrong. So he's diagnosed with stage 4 cancer I am completely. Ah stunned. Um, we start this odyssey of his cancer treatment. Um, he got to the point where he was cancer free. I was so grateful because he had a ah kind of cancer that it's not uncommon for kids to never reach the. Point of being cancer. Free. So I was so grateful I thought I could do anything I thought I could scale the empire state building I thought I could like do anything but I didn't want to do something that was going to take me away from my children and so the the concept of. Climbing man everest was out um the concept of even like training for a marathon was also out a because I don't really like running all that much but b because it would have required a lot of time ah away from my children and all I wanted to do is be with my kids and sit there and stare at them and be grateful for every breath that they took.
05:37.23
Gretchen
So I had the idea to have what I thought was a one time fundraiser. Um, and I just read a story in a magazine about do what you know and do what you love and Liam and I love to spend time in the kitchen together and I love. Baking cookies I mean I'm not a professional baker I'm I'm a really bad cook and a bad baker. But like I I love it and I I just I I love everything about it and Liam loved loved love to be in the kitchen. So I had the idea to have ah a. Ah, cookie sale during the holidays to help raise money for pediatric cancer research and then the next question was well how many cookies should I make and like my background is at the time I was running the Pr department at a company called oxo good grips. They make those kitchen tools to fat black handles. And so I had a lot of friends in the baking cooking pastry chef community and I started thinking all right all right? I'm going to tap into those friends and I'm going to I'm going to lean in on them and ask them for help in baking some cookies. So how many cookies should I bake and at the top. Um I knew about 80 families whose kids were going through cancer treatment and I had read another story somewhere else that the average girl scout um actually sells a hundred boxes of cookies.
07:07.87
Gretchen
So was doing the math and 80 times a hundred is eight thousand okay eight thousand So Eight Thousand dozen is 96000 cookies and I was like all right I'm going to make ninety six thousand cookies and here was the problem I think there were people who.
07:12.12
chefcarla
Yeah.
07:25.70
Gretchen
Wanted to say no to me but knew that I like nobody wanted like they wanted to but they didn't and so then everybody was like I I would call a friend and say like can I choose this like really like really like really can I do this and people were like yeah.
07:29.41
chefcarla
No, what? That's no to you Gretchen. But.
07:43.66
Gretchen
You can do it. It's like you're gonna do it. It's gonna be fine and so it's a little bit of me just not having any idea what I signing myself up for and that's what started started. What is now in organization that has. Granted at the end of this year we will have granted more than $20000000 there have been more than 16000 grassroots events held in all 50 states including it your front door. Um, and it has just been this incredible journey but I digress. So how do people get involved. Wow. Um, you can get involved a couple of ways you can decide to have a bake sale and that might sound intimidating but it actually really isn't and I think that you can share that just a couple of simple steps. Um, you can you can organize any kind of vent like maybe you're really into bowling have it have a bolithon. Maybe you're really in a bike ride like have a challenge amongst your friends and colleagues and coworkers to ride ride your bikes. Um, yeah, there's there's all different ways that you can get involved. You can. Also we offer cookies three hundred and sixty five days a year a hundred percent of the proceeds of those cookies and they are I promise you they're really good cookies but 100 % of the proceeds of those cookies. Go back to funding the mission and then we have events like we have ah a.
09:15.12
Gretchen
Big event called chefs for kids cancer that happens every year in New York and then also in Charlotte North Carolina so those are the ways that you can get involved.
09:22.57
chefcarla
Amazing, amazing and for me personally we for the last couple of years have donated my daughter's birthday and she looks forward to it. Her birthday's in February and she literally like it's months away and she's already asking about it and it's it's.
09:38.72
Gretchen
That amazing good job. Mama.
09:42.11
chefcarla
It's so cool. It's so cool and she's gonna be nine this year thank you thank you this takes so much creativity in my eyes and I would love to know how do you define creativity.
10:02.58
Gretchen
I I have never been asked this question so congratulations to you for asking a question that's never been asked before. Um, ah so what.
10:11.33
chefcarla
But I feel I feel very privileged. Thank you.
10:20.85
Gretchen
Finds Creativity I You know I think that there's an inherent willingness to take a risk in order to be creative because I think to be creative to some extent means to be vulnerable. And ah and yet at the same time. It shouldn't be because who know who can Define Creativity creativity means something different to everybody and so I I think that.
10:58.41
Gretchen
Creativity to me means means doing whatever it is that sparks your passion and then just go go for it. It. It might be.. It might be painting but it might be writing writing it might be I mean you Just. Don't know it might be Gardening. It doesn't matter what it is ah to me Creativity is an expression of your passion.
11:22.69
chefcarla
Yeah I can see that and I can see that your passion I mean the 96000 cookies like that's creative that is for me. It's like how does that. How does that work and how do you and I and I joked and I laughed because I was one of those people baking baking the cookies like this is this is the thing but it it I feel like it was like oh okay idea dropped in you did the math. And then the it it was like the follow through of that creative idea too.
11:59.49
Gretchen
It Absolutely absolutely. But it it also I would be remiss if I didn't acknowledge and I will say that it's always a little bit uncomfortable for me because I'm used to being the person. Behind something like I'm I'm not the one who's used to being on a podcast I'm the one who tells somebody who is on a podcast like what to say you know what? not to say those kinds of things. But for me it. It.
12:27.45
chefcarla
Yeah, yeah.
12:35.22
Gretchen
My passion and my creativity and and everything that has happened because of setting up. This organization has been because I love my children so much and I would do anything um for them. But what I want to make sure that anybody who's listening everybody who's listening knows is that I'm just me and I can't do this without people like you and I I'm i'm. I'm here to share the message like did you know that pediatric cancer is the number 1 disease kill. Did you know that there's actually something we can do to help so I'm here to share that message. But I really think of myself as I'm I'm just the messenger. Not yeah like I'm I'm just the messenger. That's it.
13:28.54
chefcarla
It's amazing Gretchen and I also feel like when when you were talking to It's like it was the spark to to you know your creativity to start this organization sparks creativity and other people like. Think of the campaign with Christina Tosi in the book like this is and that actually is what inspired my daughter and I to do her birthday donation. So there was create yes st.
13:44.61
Gretchen
And better.
13:58.83
Gretchen
Um, oh I didn't know that? yeah.
14:01.46
chefcarla
Yes, so seeing the birthday cake in that book and I'll put the book in the show notes. Um and I can't remember the name of the cakebook. But it was an incredible book and it was about a cake and it comes it was in black and white and then it comes into collar and my daughter was so inspired by this and I'm like. Oh maybe we'll we'll donate your birthday and that's what it was like that was in in then that like I can even think back to the and nyu kitchen of like and I remember because I cooked with Laura Malleti who is an incredible New York City school teacher she teaches culinary in Long Island City and she made these cookies and I still think of them today like this recipe was unbelievable and there is guitar chocolate in it and I I have to get this recipe but there's. I feel like and this is my experience of being around you and being around this organization that you've created in and the nonprofit world is that it brought so much light and I wonder about other chefs and other people who have hosted bake sales and participated like what creativity. Have they sparked from that.
15:16.64
Gretchen
Yeah, yeah, yeah I mean it's a like cookies are one of those things that everybody has a favorite recipe right? and everybody has their secret recipe and and the but the. Creativity that can come out of baking a cookie is just I Love it. I Love I am I am such a sucker for bake sale because like you,, there's always something you're like I've never seen something like that and there's always somebody's take on on. Doing something a little bit differently like oh my secret ingredient is you know and and you'll hear something that is just shocking but I Love Cookies I think they're so individual too like you know like you can. There's so many different kinds of cookies. It's just like there's so many different kinds of people and everybody has their favorite and.
15:56.27
chefcarla
I Love it.
16:09.18
Gretchen
This time of year. Um, it's one of the things that I love seeing is when people have cookie exchanges because it's such a great way to see everybody else's creativity.
16:19.90
chefcarla
It is it is. It's like it's like the spark that is in people and you get to see that glimmer and the fun and the wonder and the joy.
16:24.16
Gretchen
Yeah, yeah, yeah, yeah, and look I know that people can't see us right now. But what are you and I doing we're smiling right? We're smiling not stop rate. But why because.
16:37.63
chefcarla
We're We're literally beaming. Yeah.
16:41.58
Gretchen
Is something that makes like the just hearing the word makes people happy and that was the whole concept like actually I I came up with the idea of doing something with cookies sitting on the steps of my son's preschool I just dropped him off I was so freaking grateful. To have such a normal experience as taking my child to preschool and knew that we had just battled him back from the literally the grips of death and here he was in preschool doing something so simple as playing with Plato and I was so grateful and I'm sitting on the steps and I'm thinking like. What can I do? What can I do? What can I do? What is the exact antithesis of hearing the words pediatric cancer and that's where the I like I just I wanted to come up with something that was the the opposite of pediatric cancer and that's where the concept of. Like I was like I should do something with cookies like nobody can resist a good cookie that and literally that's what it was. It was like nobody can resist a good cookie but it didn't necessarily mean a cookie it meant being a good cookie now look.
17:42.74
chefcarla
Can't yeah.
17:54.90
Gretchen
Yeah, and I Both know there's a lot of people who like a good cookie to eat and I'm certainly one of them but it was just the concept of having a way for people to get involved that anybody could do anywhere regardless of age socioeconomic background time of year like it didn't. I wanted I wanted it to be something that anybody could do anywhere at any time.
18:20.50
chefcarla
It's so magical and it's so magical to see you light up about this and I love knowing like deeper origin stories like this is. It's just so beautiful. 1 of my questions and I asked this earlier too before we jumped on the podcast is what. Nourishes your creativity I'm really curious of the background of you know what drives all of this like what fuels you.
18:51.91
Gretchen
Ah, gosh. Um I mean like there there needs to be ah, there needs to be a certain amount of tenacity and just like sheer dogged. Termination to to do this but but that but in terms of in terms of feeling it and it this I don't know like this is so and again kudosio and nobody's ever asked me that I really think that the. Thing that makes the difference for me is thinking about my my kids and thinking about god you know like I I would be like I have 2 children. Um I don't have a spare anymore. Um I would be I mean my my daughter my children mean the world to me but I just thinking about that time is finite and we none of us know. How much time we have um and I think for me it it comes down to just and this's going to sound so cheesy, but it's it's how much I love my children.
20:22.30
chefcarla
It's beautiful.
20:22.48
Gretchen
I don't have anything like I wish I I wish I was more creative in terms of like I drink throat co tea and and put like five months of whatever it it you know, but it's it's I just I keep picturing I I just keep picturing what. My son went through and and also what my daughter went through not having her mom around for 4 years and and seeing that and that's really what puts the fuel in my fire now look on another level not related to this the thing that fuels my creativity outside of this is history. I love knowing about history because what the more you understand about history the more you understand that everything is cyclical. Everything like that we think we're going through right now that is so terrible. Past generations have been through equally difficult and terrible times and so for me on a purely creative level I love knowing as much as I can about history.
21:33.21
chefcarla
I Love that I love that you brought that kind of like a full circle too. It's like it's like knowing your past.
21:41.38
Gretchen
Yeah, well even there was a book that came out a couple of years ago called the emperor of all maladies and it was a book dedicated to like the history of cancer. So i. Picked it up and I started reading it and I always read the dedication notes in the beginning of the book. Um, and and I also I think you know this I I wrote 2 books um and the the actually happen to have them here. The publisher and or my editor and I gotten all kinds of battles because I was like what do you mean? there has to be recipes because they were cookbooks and I was like I want to write about the people who have had bake sales so we would always have these back and forths about what what the content should be. It was like okay could we just do a few recipes. But can we talk about all the people who actually make all the the cookies and and the bake sales. But anyway so the emperor of all maladies came out and I'm reading the beginning of the book and reading the dedication and that book was dedicated to a child who lost a battle to leukemia and literally. I think that the tears sprang straight out from my eyes when I read that dedication and I just was so moved by that and it it really it really put things into context for me because that was a child who lost.
23:09.60
Gretchen
Um, their battle decades ago and yet the pain is still there. Oh yeah, yeah.
23:17.51
chefcarla
It's still there.
23:24.21
chefcarla
And I love that you mentioned even in your books um, mentioning the people because that's what that's what we're talking about right now like you're talking about the love of your children. You're talking about the dedication and the person.
23:32.96
Gretchen
Oh yeah.
23:40.17
chefcarla
Who is in who wrote the book and also dedicated the book to that child like this all comes down to people. Yeah.
23:42.83
Gretchen
Yeah, it. Thank you right? doesn't it I mean it really does it really just it. It. We are all in this thing called life together and we I I. I don't understand I I look I I do understand but I don't understand at times like people can we all just be like we're all here to help each other. We're all here to to have a life that has meaning in it and and. And to take like I Really do believe like we should try to take care of each other like at least be kind like being kind really matters in this world Just be kind right? I know and it's not that hard.
24:30.79
chefcarla
That makes a huge difference. Yeah, it really isn't Russian I would love to know about creative blocks and and you can take this in any way.
24:42.94
Gretchen
Oh.
24:47.97
chefcarla
Shape or form because I'm sure that there's been blocks in your path.
24:53.38
Gretchen
Ah, yes, the blank screen. Ah the dreaded blank screen. Um cash there are there are. I and I wish I had a good answer for this one I think that there comes a point in time. Um and look when when I'm finding that creatively I'm blocked sometimes I just need to take a step away and. Take a deep breath and whether it's taking my dog out for a walk if this is like a brief block or not working for a weekend because film got work pretty much every weekend I I you you just you need to know yourself well enough to know how to read yourself. And do what it is that you need to do to get that spark back and again this is gonna sound so geesy by um, from I ah. It all comes down to my children and how much I love them and I also know that for my daughter who um was five ah 4 days into being five years old when her brother died I know she's watching me just like your daughter is watching you.
26:21.80
Gretchen
And I know that the example that I set as her mom is is really going to help make her who she is um. As she moves forward in life and like she's on the cusp of being eighteen now I cannot believe that I'm gonna try not to cry when I say that but I know that she has watched your your kids watch you like a hawk. They know what you're doing and. And I think that the most important thing to show your kids is is how to move forward whether it's ah a mini crisis of a creative block or whether it's a major thing but that you need to keep moving forward.
27:07.60
chefcarla
Yeah, and I think that we what did you say at the beginning. Oh actually you didn't say this on the podcast. We said this before what was it from dory was it from dory or is it from nemo.
27:22.12
Gretchen
Oh oh now is from it I think it was Nemo I you know what actually I don't remember who said it. So um, yeah I will say that during liam's cancer battle. Um, one of the things that I learned very early on is that.
27:28.00
chefcarla
But it was dorry or nemo. Maybe.
27:39.53
Gretchen
There are times that things are so scary that you can only think minute to minute and like okay if I can make it through the next minute I I can then get through the next minute. Okay, if I can make it through the next minute I've I've made it another minute and then sometimes. You can increase that to 5 minute blocks and sometimes it's a day and sometimes it's a week and sometimes it's a month but the thing that kept me going through his cancer battle which is what keeps me going today is from finding Nemo the phrase just keep swimming swimming swimming swimming. Just. Keep swimming swim something swimming. Um and you know you just you just need to keep moving forward. You need to keep moving forward and just keep swimming.
28:28.23
chefcarla
So beautiful. Thank you so much for sharing with us Gretchen how can we support your work and how can we be good cookies. You.
28:39.33
Gretchen
Ah, but you're doing it right now. Um, you're doing it by allowing me to share the story. So. Thank you very very very much but you it's really, it's it's it's really easy I mean here's what you can do we offer cookies. Year-round three hundred and sixty five days a year and this is a really good. This is the time of year when everybody is looking for a meaningful gift that gives back that not only you feel good about giving your money towards but you know that the recipient will also feel good about receiving. So. Go to our website wwwdot cookies for fo r kidscance dot or not dot com but dot org and we offer a dozen cookies. The cookies are big. Um. All natural. They're made by a family-owned bakery in Northern California that has been in business for for forty years that has been our partner for oh gosh I think fifteen years now so they make amazing cookies on our behalf and like I said a hundred percent of the proceeds of those cookies. Go back to funding pediatric cancer research and our mission. So there's that and you know what the thing is like cookies. Okay so a lot of cookies are are. There's a lot of orders this time of year. But you know sending cookies to somebody for no reason is something that will.
30:07.94
Gretchen
Bring a smile to somebody's face. You know like why does it have to be a special cy year. Regardless, we know that this is like the holiday season hunt is on. Um, so there's that and then the other way that people can get involved is becoming part of our monthly giving program which we call the cookie jar and yet you do get. Cookies when you sign up to be a monthly sustaining giver. But my favorite way and what is the heart and soul of the organization that people can can get involved is what you know and what you've done with your own daughter daughter is to have some kind of grassroots event whether it is. Donating your birthday to the organization which is so super simple and easy to do or having a bake sale and while the concept of having a bake sale might sound a little intimidating. It's really so easy. Um, it's as easy as making rice crisry cheese treats and and dunking some pretzels in chocolate and putting out a donation jar. That's a bake sale like that literally is a bake sale and the cool thing is that this time of year until the end of the year oxo is matching. Every dollar raised at grassroots events. So if you you make $5 it's 10 you make 20 it's worth forty. So that's a beautiful thing as well and one thing I wanted to mention about our bake sales which makes me really proud is that we always tell people.
31:38.26
Gretchen
Do not price anything at your bake sale. This is a donation that you're asking for you are raising awareness about a situation pediatric cancer that needs support. So what we always tell people is. To and this is actually a phrase that a friend of mine who also lost her child to cancer came up with is to take what you want and give what you can isn't that beautiful I know Amy Amy is I mean that that was.
32:04.56
chefcarla
I Love this? yes.
32:13.72
Gretchen
Brilliant and Amy has bake sales in Charlotte North Carolina that have raised get this. She's raised over 1.2 or one point three million dollars with her bake sales. Yeah I know it's crazy. Yeah, no, it's crazy crazy. Um, but.
32:25.72
chefcarla
Wow.
32:33.11
Gretchen
It It is all about take what you want and give what you can.
32:38.17
chefcarla
I mean isn't that isn't that just a motto for life like like it's just so beautiful. Thank you so much for sharing Gretchen I am so grateful for you. Thank you.
32:41.33
Gretchen
Right.
32:49.93
Gretchen
Oh star. The pleasure is mine I'm so happy to be able to share any kind of of story nugget. Um. I'm just like I really appreciate it because awareness is the first step to creating change and if people aren't aware of the situation then how can they impact change and the very first treatment that we've helped to fund when I baked the 96000 cookies became available as a treatment seven months after Liam lost his battle and today has helped thousands of kids. It's ah it's a regular part of treatment that kids receive for his kind of cancer. So does a cookie make a difference.
33:35.98
Gretchen
I’m here to tell you that good cookie can make a difference.